Privacy and Cookies Policy

HelloProppy Ltd (“we”, “us”, “our”, or HelloProppy) operates helloproppy.com and helloproppy.co.uk, which connect buyers, agents and sellers in the UK property market.

We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018. We are committed to protecting and respecting your privacy. This Privacy and Cookies Policy explains how we collect, use, and protect your personal information when you use our website and services.

By using our website, you agree to the practices outlined in this policy.

(a) Information you provide

• - Account registration details (name, email, phone number, address, etc.)
• - Buyer or agent profile details
• - Property details
• - Payment and billing information (via GoCardless)
• - Messages and communication logs
• - Support or contact form submissions

(b) Information we collect automatically

• - IP address and browser type
• - Device and usage data
• - Pages visited and time spent on site
• - Cookie data (see Cookies and tracking technologies)

(c) Information from third parties

• - Payment provider (e.g. GoCardless)
• - Analytics tools (e.g. Google Analytics)

We use your information to:

• - Provide and manage user accounts and listings
• - Facilitate communication between users
• - Process and manage payments
• - Improve website functionality and user experience
• - Send service-related communications
• - Send marketing communications (if you opt in)

We may use information about how users interact with our platform, including searches, saved profiles, and listing views, to better understand market trends and user behaviour. Where possible, we will use this data in an aggregated and anonymised form, meaning it does not identify any individual. This allows us to analyse demand patterns, improve platform performance, and support sellers and agents with insights about buyer interest. Any insights shared with external partners (such as estate agents or platform advertisers) are fully anonymised and cannot be used to identify individual users.

• Contract: To fulfil our contract with you (e.g. providing account access, managing listings)
• Consent: For optional activities like email marketing
• Legal obligation: For compliance with applicable laws
• Legitimate interests: To improve services, detect fraud, and manage customer relationships

• - GoCardless, to process Direct Debit payments
• - Service providers, for hosting, analytics, and support
• - Professional advisors, legal or financial
• - Law enforcement or regulators, where required by law

We do not sell your personal data to third parties.

Your data is stored securely on servers located in the UK or EEA. We implement appropriate technical and organisational measures to protect your data from unauthorised access, alteration, or disclosure. We retain data only as long as necessary for the purposes outlined in this policy.

Under UK data protection law, you have the right to:

• - Access the personal data we hold about you
• - Request correction of inaccurate data
• - Request erasure of your data
• - Object to or restrict processing
• - Withdraw consent (where processing is based on consent)
• - Request data portability (where applicable)

To exercise any of these rights, please contact contact@helloproppy.com. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk.

What are cookies?
Cookies are small text files stored on your device to help websites function properly, remember preferences, and collect analytics data.

Types of cookies we use:

• Essential Cookies — Necessary for site functionality and security (e.g. login sessions)
• Performance Cookies — Collect anonymous usage data (e.g. Google Analytics)
• Functionality Cookies — Remember user preferences (e.g. saved searches)
• Marketing Cookies (if applicable) — Track browsing behaviour to deliver relevant ads (used only with consent)

Managing cookies
You can manage your cookie preferences through your browser settings or by using the cookie settings link shown in the website footer or cookie banner. Non-essential cookies (e.g. analytics, marketing) are only used with your consent. For more information about cookies, visit https://www.allaboutcookies.org.

Payments for paid accounts are processed by GoCardless, our third-party Direct Debit provider. When you set up a payment, your data is securely shared with GoCardless for the purpose of collecting payments. These transactions are covered by the Direct Debit Guarantee. We do not store your bank account details ourselves.

If you opt in to receive marketing emails, we may send you occasional updates about platform features, services, or news. You can unsubscribe at any time by clicking the "unsubscribe" link in any marketing email or by updating your account settings.

Our website may contain links to third-party websites (e.g. estate agency websites, payment platforms). This policy does not apply to those sites. We are not responsible for their privacy practices.

We may update this Privacy & Cookies Policy from time to time. Changes will be posted on this page, and where appropriate, notified to you via email or platform alerts. Please check back regularly to stay informed.

For questions or concerns about these Terms, please contact:

• Email: contact@helloproppy.com
• Phone:
• Address: